Pitti Uomo will take place at the Fortezza da Basso from the 10th to the 13th January 2011. 950 brands will be on show, while 70  women’s collections will be featured at Pitti W, inside the Dogana. According to the last edition’s figures, over 30,000 visitors are expected to attend the event, 23,100 of which will be buyers representing all the most important shops and department stores on an international scale. 

The evolution of contemporary lifestyle will be on show inside the Central Pavilion, set up by Patricia Urquiola. The lower floor will feature collections expressing a refined contamination between classic and  recherché styles and sportswear deluxe, while classic style will be the protagonist on the upper floor, represented by the best materials and finishing. And last but not least, the ground floor will host exclusive collections constantly related to sportswear (inside the Cavaniglia Pavilion) and the research of the fashion district collections (within the sections: ‘Futuro maschile’ (Male Future), ‘Touch!’, ‘L’Altro Uomo’ (The Other Man)). Among the new features of the fair, MAKE - a new special area of the exhibition, a natural evolution of Affinità Elettive (Elective Affinities), hosted inside the Sala Alfa of the Central Pavilion, devoted to the new frontiers of handicrafts. On the same wavelength, a special area will be dedicated to the Bonotto textile manufacturing, one of the most prestigious textile companies, recreating an impressive boutique-atelier. A selection of textiles, chosen for their technical-manufacturing peculiarities, will also be on show. 

Info: Pitti Immagine Srl: +39 055 36931 – www.pittimmagine.com